Pacific Prime Extends Emergency Relief to Earthquake Survivors in Northern Cebu

On September 30th, 2025, a magnitude 6.9 earthquake struck northern Cebu, displacing hundreds and leaving communities in urgent need of shelter, food, and clean water. In response, Pacific Prime mobilized a cross-office relief initiative, bringing together 57 team members and volunteers to deliver emergency support where it was needed most.

Within just three days, our Cebu-based team packed and distributed essential supplies. Twenty-five volunteers made the 12-hour journey north to reach five of the hardest-hit municipalities: Bogo (ground zero), Medellin, Bordon, San Remigio, and Daanbantayan.

Thanks to the generous contributions across our offices–and matched donations from our global leaders Neil Raymond and Vittoria Depino–we raised PHP318,886 (USD $5,400). This enabled us to assist over 450 individuals and families with food, drinking water, blankets, and sleeping mats. Additional support was made possible through our local partner, Lacson & Lacson, a member of the Worldwide Broker Network (WBN).

Lohrie May Labra, Head of Pacific Prime Cebu, shared:

“In times of crisis, our team shows up–driven by compassion, collaboration, and community spirit. I’m incredibly proud of everyone who stepped forward, endured long hours, and brought hope to those in need. This is what it means to live our values of Impact, Courage, and Selflessness.”

While not part of our original CSR roadmap for the year, this initiative became one of the most meaningful. It reflects our ongoing commitment to our CSR pillars, especially Community, which continues to guide our efforts to uplift and support those facing hardship.

Read the full press release on Business Wire.

About Pacific Prime

Founded in 2000, Pacific Prime is a global insurance brokerage and employee benefits specialist. With over USD $750 million in premium under management and 1,000+ employees across 15 offices worldwide, we deliver tailored insurance solutions to individuals and organizations across the globe.

Learn more at https://www.pacificprime.com/corporate/

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Grace Dandan

Content Creator at Pacific Prime

Grace is a content creator with over 7 years of experience in the digital marketing space. She has a Bachelor’s Degree in Communication Arts from De La Salle University, which provided her with foundational skills in news writing, TV and film production, photography, and media. She has worked in different industries, including journalism, editorial, social work, fintech, beauty and eCommerce, providing a variety of digital works not limited to social media content, blogs, articles and presentation decks.

At Pacific Prime, Grace focuses on simplifying complex concepts on international health insurance to make these topics easily accessible and understandable for our target audience. Being a Filipino born in Hong Kong, she understands the struggles of most immigrants and expats in finding the right insurance solutions while in another country. Her goal is to redefine most people’s perception of insurance, that it is an investment for one’s protection and future.

In her spare time, Grace is either at home or at Hong Kong Disneyland. She loves reading, watching movies and K-dramas, and attending dance classes.

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