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William Russell

William Russell is an award-winning independent provider of global insurance solutions for expats, their families, and international employers.

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Founded by Inez Cooper and James Cooper in 1992, William Russell has grown from a family-run business to one of the leading insurance providers of international health, life, income protection, and employee benefits cover for expats, their families, and international employers. Operating out of offices in London, Brussels, and Hong Kong, William Russell serves clients in over 160 countries. 

As a fully-independent, boutique insurance provider, William Russell has no shareholders or private equity investors, focusing solely on their clients and providing insurance with a personal touch. They have some of the best customer ratings in the business: they believe in named advisors, not claims centers; fairness and transparency, not hiding behind terms and conditions; and honest communications rather than corporate speak and insurance jargon. 

William Russell insurance plans are valid worldwide, globally portable across countries, and renewable on an annual basis so clients aren’t locked into long-term contracts. The plans are insured by AWP Health & Life SA, an insurer in the Allianz group of companies with which William Russell has a close working relationship with.

Insurance Plans

  • International health insurance
  • Life insurance
  • Income protection 
  • Employee benefits


"I recently purchased coverage from William Russell for my son who is not covered under my husband's employer's plan. Not long after, my son knocked his front tooth out while playing rugby. After much chaos, my broker at Pacific Prime was able to direct me to a recommended dentist and William Russell fully took care of the surgery needed to reattach the tooth. I've heard many nightmares back in the States about insurers not covering dental, even in emergencies. Needless to say, I am very satisfied with the level of coverage from William Russell!"

"My fiance and I recently went to Australia and New Zealand for a long vacation. While in New Zealand, I was food poisoned and felt like I was going to die! The hotel arranged for me to visit a local hospital and I had to stay overnight with an IV drip. I was relieved to learn that my "Essential International Health" plan from William Russell covered the whole ordeal."

About William Russell

William Russell is a privately-owned Mandated Underwriter, Insurance Intermediary, and Reinsurance Intermediary.

William Russell Ltd is authorised and regulated by the UK Financial Conduct Authority (reference number 309314), with registered offices at William Russell House, The Square, Lightwater, Surrey,GU18 5SS. 

William Russell Europe SRL is registered in Belgium with the Financial Services & Markets Authority (no. 0731.975.658 RPM), with registered offices at Place Marcel Broodthaers, 8,1060 Brussels.

William Russell Limited (Hong Kong) is a company in Hong Kong, with offices at Suite 1001, 10/F Office Plus, No. 303 Hennessy Road, Wan Chai, Hong Kong.


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