{"id":8166,"date":"2022-03-29T17:14:52","date_gmt":"2022-03-29T09:14:52","guid":{"rendered":"https:\/\/www.pacificprime.com\/blog\/?p=8166"},"modified":"2024-11-08T10:59:58","modified_gmt":"2024-11-08T02:59:58","slug":"what-could-insurance-from-big-tech-look-like","status":"publish","type":"post","link":"https:\/\/www.pacificprime.com\/blog\/what-could-insurance-from-big-tech-look-like.html","title":{"rendered":"What could insurance from big tech look like?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">While Amazon, Google, Apple, and Meta (Facebook) are hardly insurance companies, you may soon be able to buy insurance products from them. Yes, these \u2018big tech\u2019 companies are very much eying the insurance space. But what would insurance products from these companies even look like? And how are these companies different from insurtech (if at all)? In this <\/span><a href=\"https:\/\/www.pacificprime.com\/\"><span style=\"font-weight: 400;\">Pacific Prime<\/span><\/a><span style=\"font-weight: 400;\"> article, we\u2019ll find out the answers to these questions and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<p><button class=\"mo-modal-open\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4633\" src=\"https:\/\/www.pacificprime.com\/blog\/wp-content\/uploads\/WP-Banner-revamp-final-20221207_1.-Single-final.jpg\" alt=\"Individual health insurance banner\" width=\"1138\" height=\"493\" \/><\/button><\/p><\/div>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is \u2018big tech\u2019?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many people wrongly assume that \u2018big tech\u2019 refers to technology companies. In actuality, big tech (sometimes known as tech giants, big four, or big five) refers to the four or five largest, most dominant, and most prestigious companies in the information technology industry of the United States. These include Google, Amazon, Apple, and Meta, as well as Microsoft (when we refer to the big five).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not surprising that big tech companies are amongst the most valuable companies globally. Whether it\u2019s through e-commerce, online advertising, AI and smart devices, or more, big tech companies typically offer services to millions of users, collect ample user data (within the constraints of data protection regulations), and can sway user behavior as well. Of course, one such incident of swaying user behavior was the <\/span><a href=\"https:\/\/www.businessinsider.com\/cambridge-analytica-a-guide-to-the-trump-linked-data-firm-that-harvested-50-million-facebook-profiles-2018-3#what-did-cambridge-analytica-do-1\"><span style=\"font-weight: 400;\">Cambridge Analytical scandal.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Big tech ventures into insurance\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Given the ample data that big tech players have access to, which is the main driver of assessing risk in the underwriting process*, many believe that they might enter the insurance space. In fact, big tech companies have already been offering warranties and product protection for a long time, such as Apple Care. What\u2019s more, they are also expanding into the area day by day such as <\/span><a href=\"https:\/\/www.reuters.com\/world\/uk\/amazon-start-offering-insurance-uk-businesses-broker-2021-09-27\/\"><span style=\"font-weight: 400;\">Amazon\u2019s insurance for businesses in the UK<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the question is not whether big tech will venture into the insurance sector but whether they\u2019ll disrupt it. Will they align with insurance companies or come up with their own products and\/or handle the full underwriting process? Will they focus on a subscription model for insurance that can engage the younger generation? Different insurance experts say different things and only time will tell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Underwriting process is the process that insurers use to determine the risks of insurance for a particular individual, group, or business, and subsequently calculate a fair premium for the coverage.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Consumers are keen on insurance from big tech<\/span><\/h3>\n<p><a href=\"https:\/\/www.meetbreeze.com\/blog\/buy-insurance-amazon-facebook-google-survey\/?msID=1cad9967-30a9-42ca-91b7-264b538a58c7\"><span style=\"font-weight: 400;\">According to an online survey conducted by Insurtech Breeze<\/span><\/a><span style=\"font-weight: 400;\">, more than half (55%) of consumers said they would be interested in buying a hypothetical insurance product from Amazon over traditional insurance companies. Interestingly, the figure drops to a mere 46% and 28% when it comes to buying a hypothetical insurance product from Google and Facebook, respectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Out of these three big tech players, Amazon seems to be the most trusted by consumers to offer insurance products. Breeze suggests that this might be because Amazon has dipped into health insurance before when it launched the since shut down <\/span><a href=\"https:\/\/www.businessinsider.com\/haven-is-disbanding-after-3-years-of-struggling-to-fix-healthcare-2021-1\"><span style=\"font-weight: 400;\">Haven<\/span><\/a><span style=\"font-weight: 400;\"> in 2018 and more recently launched <\/span><a href=\"https:\/\/www.benefitspro.com\/2022\/01\/05\/amazon-entering-the-health-care-space-too-big-to-fail\/?slreturn=20220228224124\"><span style=\"font-weight: 400;\">Amazon Care<\/span><\/a><span style=\"font-weight: 400;\">. Amazon has also explored financial services like <\/span><a href=\"https:\/\/www.bankingdive.com\/news\/amazon-abandons-plan-for-checking-accounts\/567519\/\"><span style=\"font-weight: 400;\">checking accounts<\/span><\/a><span style=\"font-weight: 400;\">, which perhaps makes consumers familiar with Amazon in the areas of personal finance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How is \u2018big tech\u2019 different from \u2018insurtech\u2019?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how \u2018big tech\u2019 is different from \u2018insurtech\u2019, then you\u2019re certainly not alone as these two terms can overlap quite a bit. A portmanteau of \u2018insurance\u2019 and \u2018technology\u2019, insurtech refers to any company that is using technology to innovate and disrupt the insurance industry. While big tech companies can become insurtechs, not all insurtechs have to be big tech companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past few years, insurtechs have been taking the insurance space by storm. Digital adoption in the global insurance sector has been spurred by the COVID-19 pandemic and digital adoption grew 20% across the entire insurance policy lifecycle. So much so that this insurance industry trend has been explored in <\/span><a href=\"https:\/\/www.pacificprime.com\/state-of-health-insurance-2021\"><span style=\"font-weight: 400;\">Pacific Prime\u2019s State of Health Insurance Report 2021-2021<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Get in touch with Pacific Prime today!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you too would like to be insured by an insurtech or an insurance company that uses technology to enhance the customer experience, <\/span><a href=\"https:\/\/www.pacificprime.com\/\"><span style=\"font-weight: 400;\">Pacific Prime<\/span><\/a><span style=\"font-weight: 400;\"> can help you find the <\/span><a href=\"https:\/\/www.pacificprime.com\/health-insurance-plans\/\"><span style=\"font-weight: 400;\">right insurance company and plan<\/span><\/a><span style=\"font-weight: 400;\"> for your needs and budget. As a global insurance brokerage, we have over two decades of experience working with leading insurers and insurtechs, and 100% impartial and expert insurance advisors on hand to provide our clients with tailored advice.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.pacificprime.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for a free quote and plan comparison, and kickstart your insurance journey today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class='code-block code-block-7' style='margin: 8px 0; clear: both;'>\n<p><button class=\"mo-modal-open\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4628\" src=\"https:\/\/www.pacificprime.com\/blog\/wp-content\/uploads\/SEO-Baner-04_updated-1.jpg\" alt=\"Health insurance quote banner\" width=\"1138\" height=\"493\" \/><\/button><\/p><\/div>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Amazon, Google, Apple, and Meta (Facebook) are hardly insurance companies, you may soon be able to buy insurance products from them. Yes, these \u2018big tech\u2019 companies are very much eying the insurance space. But what would insurance products from these companies even look like? And how are these companies different from insurtech (if at &#8230;<\/p>\n","protected":false},"author":52,"featured_media":8167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[217],"tags":[1749,4582,1746,534,2118,1335],"class_list":["post-8166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance","tag-ban_sin","tag-big-tech","tag-cta_gen","tag-insurance","tag-insurtech","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Could Insurance from Big Tech Look Like?<\/title>\n<meta name=\"description\" content=\"Would you buy insurance from Amazon, Google, Apple, or Facebook? Find out more about the prospect of buying insurance from these big tech players.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Could Insurance from Big Tech Look Like?\" \/>\n<meta property=\"og:description\" content=\"Would you buy insurance from Amazon, Google, Apple, or Facebook? Find out more about the prospect of buying insurance from these big tech players.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pacificprime.com\/blog\/what-could-insurance-from-big-tech-look-like.html\" \/>\n<meta property=\"og:site_name\" content=\"Pacific Prime&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pacificprime\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T09:14:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T02:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pacificprime.com\/blog\/wp-content\/uploads\/big-tech.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suphanida Thakral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suphanida Thakral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html\"},\"author\":{\"name\":\"Suphanida Thakral\",\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/#\\\/schema\\\/person\\\/c0d93b4b2dc4206eaada3776fab8845b\"},\"headline\":\"What could insurance from big tech look like?\",\"datePublished\":\"2022-03-29T09:14:52+00:00\",\"dateModified\":\"2024-11-08T02:59:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html\"},\"wordCount\":759,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/wp-content\\\/uploads\\\/big-tech.jpg\",\"keywords\":[\"Ban_sin\",\"big tech\",\"CTA_gen\",\"insurance\",\"insurtech\",\"Technology\"],\"articleSection\":[\"Insurance\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html\",\"url\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html\",\"name\":\"What Could Insurance from Big Tech Look Like?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/what-could-insurance-from-big-tech-look-like.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pacificprime.com\\\/blog\\\/wp-content\\\/uploads\\\/big-tech.jpg\",\"datePublished\":\"2022-03-29T09:14:52+00:00\",\"dateModified\":\"2024-11-08T02:59:58+00:00\",\"description\":\"Would you buy insurance from Amazon, Google, Apple, or Facebook? 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With over 5 years of experience in the field, Suphanida spends the majority of her day synthesizing complex pieces of insurance-related information and translating this into easy-to-understand, engaging, and effective content across a variety of media such as articles, infographics, whitepapers, videos, and more. Suphanida is also responsible for planning and publishing three whitepapers released annually by Pacific Prime: The State of Health Insurance Report, The Cost of Health Insurance Report, and The Global Employee Benefits Trends Report. Additionally, she handles the LinkedIn profiles of Pacific Prime\u2019s Founder and CEO, as well as Global HR Lead. Suphanida\u2019s strengths lie in her strong research and analytical skills, which she has gained from her BA in Politics from the University of Warwick and Erasmus Mundus Joint MA in Journalism from Aarhus University and City, University of London. Being of Thai-Indian origin and having lived, studied, and worked in Thailand, the UK, and Denmark, Suphanida also has a unique, multicultural perspective that helps her understand the struggles of expats and globetrotters. Outside of work, she enjoys traveling to new places and immersing herself in different cultures.","url":"https:\/\/www.pacificprime.com\/blog\/author\/suphanida"}]}},"_links":{"self":[{"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/posts\/8166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/comments?post=8166"}],"version-history":[{"count":1,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/posts\/8166\/revisions"}],"predecessor-version":[{"id":8168,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/posts\/8166\/revisions\/8168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/media\/8167"}],"wp:attachment":[{"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/media?parent=8166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/categories?post=8166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pacificprime.com\/blog\/wp-json\/wp\/v2\/tags?post=8166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}