Silver Tsunami Survival: Aging Populations and Your Business
Over the past few decades the world has seen a trend that is both good and bad: People are living longer than ever before. This mass aging in many developing and developed countries is often referred to as the ‘silver tsunami’ due to its far-reaching and unavoidable nature. “How could this be a bad thing?” you might ask. Obviously, everybody wants to live as long as possible, however this trend has been having effects on sectors of our everyday lives that can be considered negative. The negative effect of the silver tsunami that this article will focus on is the impact it has on healthcare systems and corporate health insurance around the world, and in Asia in particular.
The silver tsunami and healthcare systems
Healthcare systems are already burdened today, but this is likely to get worse in the not-so-distant future as the silver tsunami puts pressure on the likes of which has never been seen before. Virtually all healthcare markets in Asia will likely require an increase in their number of hospital beds. At least 25% are needed, if not more, and that is just to maintain current levels of occupancy, which are already too high in some areas. However, with the anticipated continuing shift of focus from local to international patients, and the resulting increase in demand from medical tourists, some nations will likely need this increase in available beds to be more like 100-250%.
There are certainly many perils stemming from modern living. As we have seen from the experiences of numerous developing and developed countries, there is a whole array of common societal and physical ills that come along with it. This includes poor diet and nutrition, sedentary living and lack of exercise, associated weight gain, and an increased prevalence of chronic conditions and non-communicable diseases (NCDs). In fact, the rate of increase in the occurrence of NCDs has been rising in developing Asia at over twice the rate see in Europe and America, due to the quick advancement and shifting demographics in the region. Because of this, it is projected that this figure will be 21% in Southeast Asia, while developed Western markets will see instances of NCD-related deaths rise by 2% from 2008 to 2030.
To be sure, this would essentially constitute a serious health crisis in the region. This is relevant for elderly people, as they are the ones most likely to develop many NCDs.
The tsunami lands in Asia
Why the silver tsunami could potentially be especially devastating in Asia is due to the landscape of healthcare systems here. Many countries in the region have placed an emphasis on hospitals and medicine that treats acute health problems, as opposed to preventive care. This makes these countries less prepared to promote the lifestyle changes among their populations that will need to be instituted in order to reduce the threat posed to healthcare systems by the silver tsunami.
This is because, in many cases, the kinds of non-communicable diseases that older people struggle with are difficult to treat after they have developed, whereas implementing lifestyle changes years prior to diagnosis could have stopped the disease from developing entirely. Therefore, if a person is going to the hospital to have an NCD treated, it may already be too late to achieve the best possible outcome.
This is why Asian governmental health organizations should be shifting their focus to programs that emphasize preventive care. Yet, even the most developed healthcare systems in the region (such as those found in Hong Kong and Singapore) currently see less than 50% of their citizens utilizing a primary care physician for their care, instead opting to rely on whichever doctors happen to be staffing local hospitals and emergency departments, as well as specialists rather than GPs.
A tsunami of costs
Governments seem to continue to focus more on subsidizing care for acute conditions, and less on incentives for using preventive care. For example, it is estimated that, in Hong Kong, almost 40% of total admissions to local hospitals could have been avoided through improved primary care efforts.
So what does this mean with regards to the costs of health care and health insurance as we proceed into the future? Let’s examine medical costs first. If you have been paying attention to medical costs in the same nations where the silver tsunami is becoming a major issue, you will no doubt see that the real costs of medical care are rising steadily. While there are many factors at play when medical costs rise, when it comes to caring for the elderly, simple supply and demand is a huge one.
Basically, the longer people live, the more likely they are to need medical treatment, whether for acute or chronic conditions. Since average ages have been rising steadily in recent years, and the number of elderly people has been consistently growing, there has been more and more demand for medical services. This, in turn, means that care providers raise their prices due to increased demand, making having medical insurance is more important to have than ever before.
While many countries do have publicly subsidized healthcare to take care of their citizenry, it is also true that private hospitals are the place to go for the best quality healthcare. So is it true that the costs of care in private hospitals are across the board higher those found in public medical facilities. Since the care in these costly private hospitals is not usually subsidized, receiving the best care without breaking the bank will require a quality comprehensive medical insurance policy.
The silver tsunami and your company’s health insurance
Fortunately for people that are still employed later on in life, they may have access to a group health insurance plan through their employer that will provide coverage for their medical costs. Unfortunately for the employers, they are the ones that will have to deal with the increased cost of health insurance that results from rising medical costs. However, there are steps that your business can take to address this.
Firstly, unlike the governmental health organizations mentioned previously, your company can take a team-based approach to healthcare in the hopes of managing your employees’ lifestyle, thereby leading to better health outcomes later in life. By implementing a wellness program, organizing healthy living seminars, promoting good nutrition, or a whole host of other programs, your business can not only end up saving money on health insurance policies in the long term, but also become very attractive to top tier applicants when seeking out new talent.
Another way to control your medical costs in the long term despite the silver tsunami effect is to partner with an experienced insurance broker that has an intimate knowledge of your local health insurance landscape. Pacific Prime is just such a partner. In fact, many unique aspects of our service make us a preferred partner for over 3,000 businesses and other organizations all over the world.
These include providing a comprehensive comparison of available insurers so that you can identify your best options, examining your company’s claims data to spot trends, negotiating with insurers at renewal time to help keep costs down, and generally making sure that your employees and your company are getting the most from your group health insurance.
To find out more about your best options for group health insurance, and how best to survive the silver tsunami, contact the professionals at Pacific Prime today for a free quote! We can answer all of your questions, analyze where you current plan may be falling short, and recommend new plans that suit your specific needs.